One of the advantages (and disadvantages) of taking over an existing brand and/or company is that you inherit its history, following, and associations.
Realize, when we assumed XXXchurch, we also acquired its…
existing following social media presence website traffic digital footprint and reputation
Generally this is not a bad thing. But then again, it’s not always a good thing.
Earlier this year I contacted the director of a nonprofit organization that hosts annual leadership summits focused on recovery and sexual integrity. I thought to myself, “Why not make a splash and be a top sponsor for the dang